P&G: Duracell and Hasbro Lullaby

This is a project created when I was working on Procter & Gamble online platform “Desideri Magazine”.

The idea was to build stories around the Hasbro games and Duracell batteries capable of entertain moms and kids.
I came out with a lullaby. The story changed with every product and every battery.

I’ve decided to put this piece in portfolio because the process in doing this was so funny, and because I feel it like one of the few projects I’ve done all on my own. Might be not the future grand prix at Cannes… but I’m very proud of it.


I’m sorry this is in Italian.



1 2 a a1 a2 b b1 b2 c c1 c2 d d1 d2

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