CheBanca!

For CheBanca! -the Italian bank of happiness-, I’ve developed a lot of ‘small’ pieces. DEMS, Promotions, Offers, Brochures.
But one of those works stayed in my heart for the fun I had thinking about it, and it’s this one:
CheBanca! needed a tailor-made campaign in their branches to communicate the advantages
of account operations through ATM, Mobile and Home Banking.
They requested an illustrated treatment where each layout has to represent a benefit.
This is how we executed the brief:
Save time for your dreams, deposit your check or cash from
ATM
More freedom for you, less queue in the bank.
Save time for your passions! Deposit your check or cash from
ATMMore time for doing what you love, less queue in the bank.
Take a pew! Make subsidies and transfers from
App, Home Banking.
More relax for you, less queue in the bank.
Live carefree. Do in total security subsidies and transfers directly from
App, Home Banking.
More safety online, less trouble offline.
Do what you love! Make subsidies and transfers from
App, Home Banking.
More time for your dreams, less time wasted in the bank.
Follow your passions. Make subsidies and transfers from
App, Home Banking.
More chances to do what you love, less time in bank.
Use your time at best! Ask for the crediting salary and pension module directly from
Home Banking.
More moments for you, less time in bank.
Everything is under control! Demand balances and account movements from
ATM, App, Home Banking.
More safety, less troubles.
Your account is always with you. Demand balances and account movements from
ATM, App, Home Banking.More freedom, less troubles.

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