Parody of the video “Kenzo World – The new fragrance” made for Carrefour,
one of the Italian and French biggest retailers.
Presenting: Carrefour – The quality fragrance.
Results in one week:
3.000.000 reach,
1.040.000 views,
15.510 interactions.
On 15th of July, Pokémon Go landed in Italy.
Millions of people downloaded the app, but no brand was taking action.
Carrefour hopped on the trend delivering entertaining messages both online and instore,
also activating daily some lures at nearby pokéstops.

Just a few days after the landing in Italy of the “Mannequin Challenge” trend,
Carrefour realized this video and uploaded it on its page on Facebook.