Results to savour for Philadelphia

Philadelphia’s ‘SOS Gusto’ campaign set out to make the brand more relevant during the Italian summer. Moving beyond simple food shots, the campaign employed visual storytelling to show people just how much better the eating experience can be with Philadelphia.
Hear from the team how this mobile-first campaign led to some mouthwatering results:
– Over 10 million people reached
– 24x increase in monthly reach
– 10% lift in brand sentiment
– 18% lift in purchase intention



NC Awards Competition Case History:


Today, in Italy, everybody talks about cooking: complicated recipes, techiques to learn, contests to win.
But cooking it’s not a race, it’s a pleasure.
To remind this to all Italians, Philadelphia launches “#sosgusto”.
The first Facebook campain that wants to bring in the News Feed of millions of people the simpleness in cousine.

3 story themes, 3 different ways of telling inspirational stories from which you can’t take eyes off.

…because sometimes the most pleasurable dishes are so simple that even a child can do it…

…because the most inspirational preparations sometimes don’t need even cookers…

…because to enjoy a dinner with friends sometimes you don’t have to spend the whole evening in the kitchen, and 10 minutes are enough…

Our new way of talking about cousine, reached 16.300.000 italians, on Facebook and on selling points, online, but most of all on the table. Reminding everyone that the most good things are the simpliest.

Love life, it’s delicious!



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