Beck’s

Other than brainstorming about the communication strategy in Italy, I’ve realized with Dario Lo Nardo this radio:

 

 

 

English:
Sfx: Quiet ambient, we can hear music in the distance.
Man n.1: Do you hear the music?
Girl: Yeah
Man n.2: It’s true!
Man n.1: There’s a party!
Girl: Let’s follow it!
Man n.2: Yes
Sfx: Steps. The music gets nearer. We hear a door that is being open.
Man n.1: Guys, it comes from here
Girl: Open the fridge!
Sfx: The guys open the fridge and the music gets closer.
Man n.1: But it can’t be here, there’s only a Beck’s!
Man n.2: C’mon uncork it!
Sfx: We hear the typical uncork sound “psssst” and the music literally explodes.
Ist: Inside every Beck’s, there’s all the party of Rio. Uncork and live the final of FIFA World Cup at Rio and many other incredible prizes each day. Operation is valid until 22/06/2014, regulation on Becks.it. Official beer of FIFA 2014 World Cup.

 

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