For the launch of the new sunglasses by Movitra Spectacles, we literally re-invented the brand: naming, website, social media.
The piece I’m most proud is of course the reddit article that generated tons of unpaid media advertising and was upvoted by the whole community.
Like no other year, Sector decided to follow it’s own payoff: No Limits.
To do so, we’ve selected 6 athletes, giving them 6 extreme limits to overcome.
Everything was aired via social media and live stories on Instagram.
6 challenges, 6 athletes, 6 limits to overcome.
The result has been summarized in this video.
Pics from the amazing locations:
Born as an ATL Copywriter, my focus has slightly changed, due to interests and passions, into Social Media of any kind. I love to make people interact via web.
This permits me not only to be memorable but also to make people experience an adventure online.
Like a short a trip – but better – . I’m strongly focused on human social mechanics, both offline and online.
24/7 happy man.
Lover of human beings and of their routines.
03/2017 – Present
We Are Social
09/2015 – 02/2017
08/2013 – 09/2015
02/2013 – 08/2013
Pepsi, Lay’s, Lipton Ice Tea, Sector, Parmigiano Reggiano, Google, BNP Paribas, Coca Cola, Beck’s, Yamaha, Chicco, Auchan.
Master in Copywriting at Accademia di Comunicazione in Milan.
What the world says
ADCI | Carrefour – Best use of Youtube
ADCI | Pepsi – The Matchbot – Shortlist
One Show | Pencils of Promise – Honorable mention.
Facebook Award | Philadelphia #SOSGUSTO
To be continued…
To remember Alda Merini during the International Day of Poetry, we celebrated her spreading rhymes!
Results to savour for Philadelphia
NC Awards Competition Case History:
Today, in Italy, everybody talks about cooking: complicated recipes, techiques to learn, contests to win.
But cooking it’s not a race, it’s a pleasure.
To remind this to all Italians, Philadelphia launches “#sosgusto”.
The first Facebook campain that wants to bring in the News Feed of millions of people the simpleness in cousine.
3 story themes, 3 different ways of telling inspirational stories from which you can’t take eyes off.
…because sometimes the most pleasurable dishes are so simple that even a child can do it…
…because the most inspirational preparations sometimes don’t need even cookers…
…because to enjoy a dinner with friends sometimes you don’t have to spend the whole evening in the kitchen, and 10 minutes are enough…
Our new way of talking about cousine, reached 16.300.000 italians, on Facebook and on selling points, online, but most of all on the table. Reminding everyone that the most good things are the simpliest.
Love life, it’s delicious!