Like no other year, Sector decided to follow it’s own payoff: No Limits.

To do so, we’ve selected 6 athletes, giving them 6 extreme limits to overcome.

Everything was aired via social media and live stories on Instagram.

6 challenges, 6 athletes, 6 limits to overcome.


The result has been summarized in this video.

Pics from the amazing locations:










🎂 20/08/1991

Born as an ATL Copywriter, my focus has slightly changed, due to interests and passions, into Social Media of any kind. I love to make people interact via web.

This permits me not only to be memorable but also to make people experience an adventure online.
Like a short a trip – but better – . I’m strongly focused on human social mechanics, both offline and online.

24/7 happy man.
Lover of human beings and of their routines.




Tribe Communication
03/2017 – Present

We Are Social
09/2015 – 02/2017

BBDO Milan
08/2013 – 09/2015

02/2013 – 08/2013



Pepsi, Lay’s, Lipton Ice Tea, Sector, Parmigiano Reggiano, Google, BNP Paribas, Coca Cola, Beck’s, Yamaha, Chicco, Auchan.



Master in Copywriting at Accademia di Comunicazione in Milan.


What the world says

Lay’s in partnership with X Factor
We Are Tennis | Campaign BNP Paribas
Philadelphia #SOSGUSTO | Campaign Facebook Awards
Award ADCI Young Category
Spot School Awards



ADCI | Carrefour – Best use of Youtube
ADCI | Pepsi – The Matchbot – Shortlist
One Show | Pencils of Promise – Honorable mention.
Facebook Award | Philadelphia #SOSGUSTO

To be continued…

Parody of the video “Kenzo World – The new fragrance” made for Carrefour,
one of the Italian and French biggest retailers.
Presenting: Carrefour – The quality fragrance.
Results in one week:
3.000.000 reach,
15.510 interactions.
On 15th of July, Pokémon Go landed in Italy.
Millions of people downloaded the app, but no brand was taking action.
Carrefour hopped on the trend delivering entertaining messages both online and instore,
also activating daily some lures at nearby pokéstops.

To launch the wonderful video of Juventus players who composed their Christmas anthem,
we have prepared an advent advent calendar, full of exclusive content and videos to drive even the most simple of fans crazy.


This is the naked activity:

To remember Alda Merini during the International Day of Poetry, we celebrated her spreading rhymes!

The most epic Chat Bot on Facebook that a football fan will ever meet.


Just a few days after the landing in Italy of the “Mannequin Challenge” trend,
Carrefour realized this video and uploaded it on its page on Facebook.

Results to savour for Philadelphia

Philadelphia’s ‘SOS Gusto’ campaign set out to make the brand more relevant during the Italian summer. Moving beyond simple food shots, the campaign employed visual storytelling to show people just how much better the eating experience can be with Philadelphia.
Hear from the team how this mobile-first campaign led to some mouthwatering results:
– Over 10 million people reached
– 24x increase in monthly reach
– 10% lift in brand sentiment
– 18% lift in purchase intention



NC Awards Competition Case History:


Today, in Italy, everybody talks about cooking: complicated recipes, techiques to learn, contests to win.
But cooking it’s not a race, it’s a pleasure.
To remind this to all Italians, Philadelphia launches “#sosgusto”.
The first Facebook campain that wants to bring in the News Feed of millions of people the simpleness in cousine.

3 story themes, 3 different ways of telling inspirational stories from which you can’t take eyes off.

…because sometimes the most pleasurable dishes are so simple that even a child can do it…

…because the most inspirational preparations sometimes don’t need even cookers…

…because to enjoy a dinner with friends sometimes you don’t have to spend the whole evening in the kitchen, and 10 minutes are enough…

Our new way of talking about cousine, reached 16.300.000 italians, on Facebook and on selling points, online, but most of all on the table. Reminding everyone that the most good things are the simpliest.

Love life, it’s delicious!



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