Here you can take a look at some of my works. Please let me know if you like them - or not - .
Juventus is the most popular Italian football team, both in real life and on social media. The Facebook page counts more than 25 million fans. For the Juventus Christmas campaign, we’ve developed a very special advent calendar… only for true fans. Click here to view the project.
Working as the only copywriter in the digital division of Carrefour Italy has been a real challenge. In Italy, Carrefour is trying to reach a young audience using real time and humor. They wanted to be always up to speed with the latest internet trends, and we did exactly that. In my time in H48,[…]
Results to savour for Philadelphia Philadelphia’s ‘SOS Gusto’ campaign set out to make the brand more relevant during the Italian summer. Moving beyond simple food shots, the campaign employed visual storytelling to show people just how much better the eating experience can be with Philadelphia. Hear from the team how this mobile-first campaign led[…]
History Glitch started as a highly conceptual project: I took from the internet the most meaningful historical images. Opening them in word, I had the whole text of the image. I modified it to generate a glitch. The hardest part has been finding exactly the row to erase to let the glitch appear. Some[…]
This is a project created when I was working on Procter & Gamble online platform “Desideri Magazine”. The idea was to build stories around the Hasbro games and Duracell batteries capable of entertain moms and kids. I came out with a lullaby. The story changed with every product and every battery. I’ve decided to put[…]
Project for D&AD 2013. Go back->
Project for D&AD 2013. The radio: And here is the billboard. Go back->
Project for Future Lions 2013. Go back->
Campaign for the beginning of the sea season for Yamaha and for the Open Weekend. Go back->
The brief requested to create a community around the problem of violence around the women world. SaveThePrincess Go back->
The unskippable video for ActionAid. The video was to create a video capable of getting the attention of the costumer within 5 seconds. -Bronze Copy: Children are not so responsible towards the food. You are. Visit www.actionaid.it and join the campaign #iomangiogiusto (#Ieatproper) To give your childs an healthier nutritional education. […]
Campaign for Philadelphia with Milka. Copy: And if we’ve never met? In Italy, the home of taste, many shudder at the thought of combining cheese and chocolate. If you think about it tho, Italians already combine strange foods, for a wonderful result. Outdoor: Contest:
Who am I
One of the hardest questions I ever asked myself.
I love to think that I’m able to be a happy man. Waking up and going to sleep with a smile. While this is really hard to achieve, I feel like I’m doing well. One step at a time. I love advertising, - every – single – part – of – it. I’ll never stop trying to reach the most creative solution for a technical brief. A post? No problem. Banner? Love it. DEM? Wow, I’ve done so many of them that I have my personal top 10 favourite Subject Lines. Radio? I love it. Websites? My swimming pool. TV? Someday I’ll be a scriptwriter, so yes! Print? I love to find new ways to bring attention. Other than that, I love human beings. Well, I can actually hate a single person, but talking generically, I love to think on how to catch their interests with the most epic and simple idea. My professional ambition is to create something like “The Earth Hour” or “Follow the Frog”. My personal ambition is to write a novel, a book of poetry and to be the scriptwriter of a great movie –but this in a very far far far future-.
Ability to find
informations online about YOU.
for every brief.
you can find in my drafts.
Interests and passions
about the world and whoever lives in it.
Everybody has some. I think I'm satisfied by mine.
Too many bad ideas
Yes I have them. Too many. Like, every single minute I have at least one bad idea. But take it statistically: there has to be at least one good idea in that bunch of shit. And every day I am looking for that one.
Always happy :)
When I wake up. When my boss rages at me. When that girl tells me -no-. When I find 20 cents on the floor. When I am overloaded of work. When I have nothing to do. I am always happy. I think it is more a mindset than a super power.
Ideas for cash
My dream brief? To find a creative way to make money! I would just open my block-notes full of this stuff. No gambling involved – not so much – .
No sleep needed
Think about it: when you remember a dream, you remember just the last 5 minutes of it before awakening. So why sleep 8 hours? Plus, you could have so many experiences during the day. Seriously, I love sleeping. Sundays usually I sleep ALL day, that’s why the other ones I can sleep a bit less.